English born and Danish married, I learnt my craft alongside some of the best in the industry at Kunde & Co, Denmark’s premiere branding and advertising agency.

From junior copywriter to CD/Partner, I loved every minute of my 15 years there.

Got the chance to go digital as CD at Wunderman Scandinavia, where I was also part of the network’s global creative council, and dived straight in.

In 2018, I moved in-house with Implement Consulting Group to help the brand go global. And then hopped back agency-side once more, first with McCann Health Nordic and, after that, Adtomic.

In 2026, I went independent. Here are some of the brands I have worked with along the way.