Here’s a few bits of work I’m especially proud to have been a part of.

The VELUX product launch from 2026 is one of the most recent projects I worked on, and included full AI image and video production. The Implement Consulting Group culture and brand reboot in 2019/20 was perhaps the most ambitious thing I did during my in-house years. And the Arla rebrand back in 2007/8 was possibly one of the biggest projects of its type at the time.

#1
One business critical product launch.
Many different audiences.

How the global category leader launched the first new product of its type for 15+ years to a multi-segmented audience.

#2
“If we try and define our brand and our culture, we confine it. And it dies.”

How we put words to a brand and culture in constant movement, and into the hands of everyone who lives and breathes it, for Implement Consulting Group.

#3
Uniting an international organisation around an impossible goal.

How the Scandinavian dairy conglomerate rediscovered its soul, repositioned its brand and reunited its sprawling organisation.

If you’d like to hear more about any of these projects, or how I can help with your upcoming one, please reach out.